BROOKLYN-BASED
Art Director + Designer Creating Compelling Stories for Sports & Lifestyle Brands
Selected Work
The Advantage Is Simple | Art Director
Led creative direction for Arccos' campaign including video, animation, and digital creative.
Directed product launch campaign from concept through execution across video, motion, and paid media.
Arccos Link Pro | Art Director
Developed complete brand identity and packaging system for craft beverage launch.
Peach Barn Farm House | Brand Designer
Victory Hemp | Brand Designer
Created brand identity and packaging system for hemp product line.
Recipe. Brand | Creative Director
Led creative development with founding partner including naming, visual identity, web design, and apparel capsule collection.
Logofolio
Collection of logos I’ve designed over the years.
Areas of Focus
Process
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Understanding the brand, audience, and business goals through research and stakeholder collaboration. Every strong creative solution starts with the right questions.
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Translating insights into creative concepts that align with brand positioning and resonate with the target audience. This is where strategy meets storytelling.
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Leading the visual and conceptual vision across all touchpoints—from photo and video shoots to campaign assets. Ensuring every piece ladders up to a cohesive story.
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Crafting the final deliverables with attention to detail and craft. Whether it's brand identity, packaging, or digital assets, execution is where ideas become real.
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Working closely with cross-functional teams and clients to refine and improve work. The best solutions come from feedback, iteration, and partnership.
