I'm Joe Cavadini, a visual communicator with expertise in art direction, digital design, print design, and branding. I earned my BFA in Graphic Design from Plymouth State University in 2018. My journey in design began with a year of exploring print design at a small-scale shop. Later, I transitioned to web design at a large retailer and currently hold the role of lead designer at a startup. My passion for creating and communicating brand identity through visual elements, paired with my experience in print and digital design, allows me to serve clients with a multifaceted approach.

I am inspired by designers like Benny Gold for his brand authenticity, Aaron Draplin for his bold typography and line work, and Keith Haring for his creative and consistent patterns.

I am experienced in Adobe CC, Figma, Sketch, Squarespace, and Shopify. I also enjoy photography, using both film and digital cameras.