The Arccos Link Pro
Role:
Art Direction, Designer, Copy
Contributors:
CD: Dan Casey
Agency: Fairfolk
Edit: Reuter
Color: Phil Choe
Mix & Sound: Pete Crimi
Photo: Jeff Marsh
Insights:
The 2024 launch of Arccos Golf’s Link Pro marked a significant evolution in wearable technology for golfers. This next-generation device allows players to track all their shots and on-course data without the need for a phone. The campaign surrounding its release required a fully integrated approach, covering every aspect of the product’s public debut—from hardware and packaging to digital platforms and multimedia storytelling.