A Smarter Way to Play Your Best
- Role
- Art Director
- Client
- PING & Arccos Golf
Insight
PING golfers already trust their equipment. Every club is fit to their swing, and the grip in their hands is where Arccos lives. The opportunity was to meet those players inside a brand they already believe in, and show them that the same precision PING puts into fitting can follow them onto the course, shot by shot.
Approach
Rather than introduce Arccos as a separate product, we built it into the PING relationship through a yearly co-branded campaign: a trial for PING players, free sensors, and a dedicated landing page every PING grip plug and email sends golfers to. The creative leaned on real voices, from Erik Anders Lang's on-course take to PING's own players, so the message came from inside the game, not from an ad.