About Joe Cavadini

Portrait of Joe Cavadini
Resume

I'm Joe Cavadini, a visual communicator specializing in art direction, web design, digital design, print design, and branding.

I earned my BFA in Graphic Design from Plymouth State University in 2018. My career started in print at a small shop where I learned craft and production fundamentals. I then moved to web design at a large retailer before taking on my current role as the art director at a startup. These experiences have shaped a well-rounded approach to design across all brand touchpoints.

I'm drawn to designers who commit fully to their vision: Benny Gold for his unwavering brand authenticity, Aaron Draplin for his bold typography and line work, and Keith Haring for his instantly recognizable and endlessly creative illustrations.

When I'm not designing, you'll find me exploring music, following brands and fashion, on the golf course, managing fantasy football teams, cooking, cheering on Boston sports, or traveling.

Education
BFA, Graphic Design
Plymouth State University, 2018
Tools
Figma, Adobe CC, Sketch,
Squarespace, Shopify, Webflow, Framer

Process

From the first question to the final file.

  1. Discovery & Research

    Understanding the brand, audience, and business goals through research and stakeholder collaboration. Every strong creative solution starts with the right questions.

  2. Strategy & Concepting

    Translating insights into creative concepts that align with brand positioning and resonate with the target audience. This is where strategy meets storytelling.

  3. Creative Direction

    Leading the visual and conceptual vision across all touchpoints, from photo and video shoots to campaign assets. Ensuring every piece ladders up to a cohesive story.

  4. Design Execution

    Crafting the final deliverables with attention to detail and craft. Whether it's brand identity, packaging, or digital assets, execution is where ideas become real.

  5. Collaboration & Iteration

    Working closely with cross-functional teams and clients to refine and improve work. The best solutions come from feedback, iteration, and partnership.