Meta AI glasses floating beside the Arccos sensor

Arccos x Meta AI Glasses

Role: Creative Direction
Client: Meta
Arccos Golf
Scope: PR · Onboarding · Web
Ecom · Social · Paid · CRM

Insight

Most golfers had never worn AI glasses, let alone talked to them in the middle of a round. We were asking them to trust a voice in their ear over the yardage book in their pocket. Before anyone tried it, the work had to show what that feels like.

Approach

Led creative and worked side by side with the Meta team to build the launch around one simple moment. A golfer asks a question, hears the answer, and keeps playing. No phone, no breaking stride. I directed the shoot to capture exactly that, real golfers on course with the glasses on. That moment became the system we carried through PR, onboarding, web, social, paid, and CRM.

Arccos x Meta landing page on laptop and phone

Onboarding screens for Arccos on Meta AI glasses

Arccos app GPS view beside a golfer chipping

Arccos strokes gained screen beside a golfer putting

Arccos smart play screen beside a golfer swinging

Vertical paid ad, AI Glasses, Now with Arccos

Vertical paid ad, Get Hands-Free Smarter Insights

Golfer wearing the glasses with the Arccos and Meta lockup

Golfer asking, Hey Meta, what club should I use

Answer overlay, This should be a nice comfortable 9 iron

Golfer crouched reading a putt in Meta glasses

Golfer portrait in Meta glasses and Arccos quarter zip