The Arccos Link Pro
- Role
- Art Direction
Designer
Copy - Client
- Arccos Golf
- Contributors
- CD: Dan Casey
Agency: Fairfolk
Edit: Reuter
Color: Phil Choe
Mix & Sound: Pete Crimi
Photo: Jeff Marsh
Insight
The 2024 launch of Arccos Golf’s Link Pro marked a significant evolution in wearable technology for golfers. This next-generation device allows players to track all their shots and on-course data without the need for a phone. The campaign surrounding its release required a fully integrated approach, covering every aspect of the product’s public debut, from hardware and packaging to digital platforms and multimedia storytelling.
The result
- #1E-commerce day in Arccos history
- 1,300+Units sold in the first 48 hours
- 2xConversion vs. the previous product launch
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